Rather than just rebranding christian media, I want to rebrand the entire christian identity. We have the power to do so, because media is the face of every organization/movement. The term christian, that we’ve come to adopt is very outdated, and is associated with boring, stereotypical imagery like the cross, and God is love, and conservatism. We need to rebrand the entire christian identity using a term, which could turn out to be our company name, that is more modern and relevant and new. I need to start consistently praying for this.